A new look for the WSL

Recently, the Women’s Super League and the Women’s Championship have undergone a rebrand for the upcoming 2025/26 season. The Women’s Professional Leagues Limited (WPLL) has revealed its new company name, new emblems and a new design for professional women’s football. 

The independent company is now called Women’s Super League Football (WSL Football) and it will continue to oversee professional women’s football’s top tiers. Not only has the name for the company changed, but the Women’s Championship has been renamed the WSL2 starting from the beginning of the 2025/26 season and the logos that many fans are familiar with have also changed, marking a new era for women’s football in England. 

Bringing the top two women’s leagues in England under the same name creates a sense of unity between the two leagues and creates a further united front for the growth of the women’s game. The similarities between the two new logos are also intentionally complimentary so they can be used in parallel with each other, but are also different enough to create a unique and distinctive style and identity for each of the two leagues. 

The new concept for WSL Football’s visual appearance takes inspiration from “the athleticism and movement of female footballers” and has been created with the “support and guidance” from fans, players and clubs in both the WSL and WSL2. 

There will also be a new WSL Football website launching this summer and the new brand identity will be included in all areas of the company before the 2025/26 season starts this September. This will include a wide range of things such as kit, footballs, stadiums and merchandise. 

With a huge summer of women’s sports this summer including the Euros in Switzerland, these logos will hopefully signify a shift in the engagement and perception of women’s sports, and more specifically football in England. Especially considering the slight fall in attendances to WSL matches this season from the 2023/24 season, this new brand identity for WSL Football is sure to have a positive impact on the representation and the further growth of the women’s game.